Posted by Laddie Blaskowski on Jul 02, 2008
1. Ask your current customers for referrals. Many times, they would be willing to provide referrals but have never been asked.
2. Be sure you understand the value of the product or service you are providing and do not sell below that value point. Take care of your customers but don’t give away the store. Also, remember that the price does not really have to do with the cost; it has to do with the value the customer receives.
3. Consider unusual places to advertise, such as church newsletters, homeowners’ association newsletters, and community newsletters or magazines.
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Posted by Laddie Blaskowski on Jun 13, 2008
As my wife will attest, I seldom read books that aren’t about business. As a business consultant, I just like business and those are the books I’m normally drawn to. But when a good friend, who happens to be an extremely dynamic and successful businessperson, recently recommended that I read a book called The Shack (by William P. Young), I immediately went out and bought a copy.
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Posted by Laddie Blaskowski on May 23, 2008
As the presidential race progresses, you hear a lot of labels for people being thrown around. It reminds me of a presentation I sat through a couple of months ago on how to market to people in various age groups. The premise was that people tend to have a universal mindset matching others in their age group. That presentation really bothered me.
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Posted by Laddie Blaskowski on May 07, 2008
I’m a numbers person. I love looking at them because numbers tell me a story.
When I was a commercial banker, one of the senior lenders told me, “If you’re trying to determine whether to want to work with a company and want to know what’s really going on, you look at the numbers.” I took that advice to heart but as time went on and I analyzed more companies, I realized that numbers can be tricky and don’t necessarily tell the story.
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Posted by Laddie Blaskowski on Apr 25, 2008
If you want to see some great business cartoons, try this site: glasbergen
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