8 Reasons to Survey Your Customers

Posted by Laddie Blaskowski on Apr 03, 2008

I’ve been a proponent of customer surveys for a long time. Over the years, a number of business owners have told me that they didn’t feel they had time to send out customer surveys. But if you own a business, I think you should make time to survey your customers and here are eight reasons why:

1. People will tell you things they may not tell you face to face.
2. Employees may do a better job when they know you are getting back comments.
3. You can get testimonials for future marketing materials.
4. Customers notice when they are asked. It tells them you care.
5. Surveys will bring problems to light that need to be fixed, and ultimately save you a lot of money.
6. You can get some great ideas on how to make your business better that you might not have thought of.
7. If you learn that a customer has had a bad experience with your company, it gives you an opportunity to save the relationship before they go to a competitor.
8. It can build a database of people you can market to.

If you’re already surveying your customers, hopefully this list has given you additional ideas on how to use the information.