As the presidential race progresses, you hear a lot of labels for people being thrown around. It reminds me of a presentation I sat through a couple of months ago on how to market to people in various age groups. The premise was that people tend to have a universal mindset matching others in their age group. That presentation really bothered me.
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Posted by Laddie Blaskowski on May 23, 2008
I’m a numbers person. I love looking at them because numbers tell me a story.
When I was a commercial banker, one of the senior lenders told me, “If you’re trying to determine whether to want to work with a company and want to know what’s really going on, you look at the numbers.” I took that advice to heart but as time went on and I analyzed more companies, I realized that numbers can be tricky and don’t necessarily tell the story.
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Posted by Laddie Blaskowski on May 07, 2008